HELPING BUILDERS OF AMAZING GAMES SINCE 2008
NAZIH
FARES
Hey! Bonjour! Hola! Hala wallah!
I'm Nazih Fares, the kind of person that truly believes in the motto “if you want to build a brand, you got to be the brand”. I’m driven by passion for work in the video game industry, and will help your brand be seen in the wild consumer jungle in the best way possible.
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An accomplished, award-winning gaming professional with more than 16 years of experience in the videogame industry, Nazih Fares has worked in development, production, public relations, localization, marketing and esports for over 14 different gaming publishers and more than 90 global brands.
His other industry work includes being a member of the Board of Director of the IGDA, the Vice Chair of the IGDA Game Credits SIG, as well as advisors and public speaker on numerous conferences including Game Quality Forum, Indieway, Next World Forum, Game Connection, GDC and more.On this site you will find a collection of my work during my time at The 4 Winds Entertainment, Activision, Blizzard, PLG, and many other companies… Ranging from PR to Content Creation, White-Label Campaigns and more.
Clients
All the brands I worked for and with
105
Clients
All the brands I worked for and with
105
Clients
All the brands I worked for and with
105
Awards
Total ammount of industry awards
22
Awards
Total ammount of industry awards
22
Awards
Total ammount of industry awards
22
Credits in games
Credited and shipped over
62
Credits in games
Credited and shipped over
62
Credits in games
Credited and shipped over
62
Esports & Events
Total ammount of live & televised events ran
90
Esports & Events
Total ammount of live & televised events ran
90
Esports & Events
Total ammount of live & televised events ran
90
Public speech
Total ammount of conferences & live panels ran
22
Public speech
Total ammount of conferences & live panels ran
22
Public speech
Total ammount of conferences & live panels ran
22
PREVIOUSLY WORKED FOR AND WITH
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Publishing Producer
The 4 Winds Entertainment
2023 – Present
Collaborate with developers to create milestone schedules, track deliverables, manage risk, oversee post-launch support, and handle first-party submissions. Successfully released three games including HAWKED, Neoduel, and Mini City Mayhem with three more planned.
Publishing Producer
The 4 Winds Entertainment
2023 – Present
Collaborate with developers to create milestone schedules, track deliverables, manage risk, oversee post-launch support, and handle first-party submissions. Successfully released three games including HAWKED, Neoduel, and Mini City Mayhem with three more planned.
Publishing Producer
The 4 Winds Entertainment
2023 – Present
Collaborate with developers to create milestone schedules, track deliverables, manage risk, oversee post-launch support, and handle first-party submissions. Successfully released three games including HAWKED, Neoduel, and Mini City Mayhem with three more planned.
Communications Manager
Activision Blizzard
2018 — 2021
Led consumer and corporate communications for Blizzard Entertainment and Activision in RIMEA, managing social media, PR, localization, and game approvals. Launched 23+ titles across Overwatch, World of Warcraft, and Call of Duty.
Communications Manager
Activision Blizzard
2018 — 2021
Led consumer and corporate communications for Blizzard Entertainment and Activision in RIMEA, managing social media, PR, localization, and game approvals. Launched 23+ titles across Overwatch, World of Warcraft, and Call of Duty.
Communications Manager
Activision Blizzard
2018 — 2021
Led consumer and corporate communications for Blizzard Entertainment and Activision in RIMEA, managing social media, PR, localization, and game approvals. Launched 23+ titles across Overwatch, World of Warcraft, and Call of Duty.
Head of Communications & Localization
The 4 Winds Entertainment
2021 — 2023
As Head of Communications & Localization at T4W, I led strategic PR, managed communications teams, coordinated with international partners, ensured brand consistency in translations, and successfully launched 5 games, including World War 3.
Head of Communications & Localization
The 4 Winds Entertainment
2021 — 2023
As Head of Communications & Localization at T4W, I led strategic PR, managed communications teams, coordinated with international partners, ensured brand consistency in translations, and successfully launched 5 games, including World War 3.
Head of Communications & Localization
The 4 Winds Entertainment
2021 — 2023
As Head of Communications & Localization at T4W, I led strategic PR, managed communications teams, coordinated with international partners, ensured brand consistency in translations, and successfully launched 5 games, including World War 3.
Head of Marketing and PR
Power League Gaming
2014 — 2018
Managed marketing and PR for major publishers, brands, and eSports in MENA. Led content strategy, media relations, and sponsorships, overseeing a 10M AED budget and partnerships with Coca-Cola, Red Bull, McDonald’s, Intel, and more.
Head of Marketing and PR
Power League Gaming
2014 — 2018
Managed marketing and PR for major publishers, brands, and eSports in MENA. Led content strategy, media relations, and sponsorships, overseeing a 10M AED budget and partnerships with Coca-Cola, Red Bull, McDonald’s, Intel, and more.
Head of Marketing and PR
Power League Gaming
2014 — 2018
Managed marketing and PR for major publishers, brands, and eSports in MENA. Led content strategy, media relations, and sponsorships, overseeing a 10M AED budget and partnerships with Coca-Cola, Red Bull, McDonald’s, Intel, and more.
Creative and Communications Manager
Nasr Esports
2016 – 2018
Co-founded Nasr Esports, shaping its name, brand, and creative strategy. Led communications, media relations, and content execution, driving short- and long-term growth with the leadership team.
Creative and Communications Manager
Nasr Esports
2016 – 2018
Co-founded Nasr Esports, shaping its name, brand, and creative strategy. Led communications, media relations, and content execution, driving short- and long-term growth with the leadership team.
Creative and Communications Manager
Nasr Esports
2016 – 2018
Co-founded Nasr Esports, shaping its name, brand, and creative strategy. Led communications, media relations, and content execution, driving short- and long-term growth with the leadership team.
PR & Social Media Executive
Pluto Games
2012 - 2014
Led PR and social media strategy for Pluto Games across MENA, managing more than 12 gaming brands. Drove localization, media partnerships, and major game launches, including Halo 4, The Witcher 3, and Metal Gear Solid V.
PR & Social Media Executive
Pluto Games
2012 - 2014
Led PR and social media strategy for Pluto Games across MENA, managing more than 12 gaming brands. Drove localization, media partnerships, and major game launches, including Halo 4, The Witcher 3, and Metal Gear Solid V.
PR & Social Media Executive
Pluto Games
2012 - 2014
Led PR and social media strategy for Pluto Games across MENA, managing more than 12 gaming brands. Drove localization, media partnerships, and major game launches, including Halo 4, The Witcher 3, and Metal Gear Solid V.
PUBLIC APPEARENCES AND IN THE PRESS
Director At Large
International Game Developers Association (IGDA®)
2023 – Present
Serving as Director at Large on IGDA’s board, guiding strategy, advocacy, and long-term planning to support the global game development community.
Director At Large
International Game Developers Association (IGDA®)
2023 – Present
Serving as Director at Large on IGDA’s board, guiding strategy, advocacy, and long-term planning to support the global game development community.
Director At Large
International Game Developers Association (IGDA®)
2023 – Present
Serving as Director at Large on IGDA’s board, guiding strategy, advocacy, and long-term planning to support the global game development community.
Chairperson of the Board
Game Quality Forum Global
2022 — Present
Part of the advisory board for the 2023, 2024 edition of the Game Quality Forum Global, the only event to bring together QA, Localisation and Player Community professionals in one unique forum
Chairperson of the Board
Game Quality Forum Global
2022 — Present
Part of the advisory board for the 2023, 2024 edition of the Game Quality Forum Global, the only event to bring together QA, Localisation and Player Community professionals in one unique forum
Chairperson of the Board
Game Quality Forum Global
2022 — Present
Part of the advisory board for the 2023, 2024 edition of the Game Quality Forum Global, the only event to bring together QA, Localisation and Player Community professionals in one unique forum
Independent Consultant
Ofcom
2024 - Present
Part of the advisory team on Ofcom's new tool for UK’s Online Safety Act self regulation tool for media companies, bringing my expertise in game regulations to the tool.
Independent Consultant
Ofcom
2024 - Present
Part of the advisory team on Ofcom's new tool for UK’s Online Safety Act self regulation tool for media companies, bringing my expertise in game regulations to the tool.
Independent Consultant
Ofcom
2024 - Present
Part of the advisory team on Ofcom's new tool for UK’s Online Safety Act self regulation tool for media companies, bringing my expertise in game regulations to the tool.
Vice Chair
IGDA Game Credits Special Interest Group
2022 — Present
Member and Vice Chair of IGDA’s Game Credits SIG, advocating for crediting reforms that enhance diversity, industry best practices, and career recognition in game development.
Vice Chair
IGDA Game Credits Special Interest Group
2022 — Present
Member and Vice Chair of IGDA’s Game Credits SIG, advocating for crediting reforms that enhance diversity, industry best practices, and career recognition in game development.
Vice Chair
IGDA Game Credits Special Interest Group
2022 — Present
Member and Vice Chair of IGDA’s Game Credits SIG, advocating for crediting reforms that enhance diversity, industry best practices, and career recognition in game development.
CREATIVE
CULTURAL SPECIALIST
NARRATIVE DESIGN
POLYGLOT
CREATIVE
CULTURAL SPECIALIST
NARRATIVE DESIGN
POLYGLOT
Bachelor in Fine Arts
Lebanese University - Faculty of Fine Arts
2005 — 2012
Specialized in traditional art including oil painting medium and art history.
Bachelor in Fine Arts
Lebanese University - Faculty of Fine Arts
2005 — 2012
Specialized in traditional art including oil painting medium and art history.
Bachelor in Fine Arts
Lebanese University - Faculty of Fine Arts
2005 — 2012
Specialized in traditional art including oil painting medium and art history.
French Baccalaureate
Lycée Français Alphonse De Lamartine
1997 — 2003
Specialized in Economics based French Baccalaureate Curriculum
French Baccalaureate
Lycée Français Alphonse De Lamartine
1997 — 2003
Specialized in Economics based French Baccalaureate Curriculum
French Baccalaureate
Lycée Français Alphonse De Lamartine
1997 — 2003
Specialized in Economics based French Baccalaureate Curriculum
Want some insight on the gaming industry? How about localization and culturalization? Maybe just a friendly chat? Book me through my appointment site (on your right) or drop me a mail through the form. Alternatively you can find me on Bluesky or on Twitter.
Want some insight on the gaming industry? How about localization and culturalization for the emerging market? Or maybe just a friendly chat? Then drop me a mail via contactme@nazihfares.com, or alternatively you can find me on Bluesky.
Or grab freshly baked consultation right here
Or grab freshly baked consultation right here
Or grab freshly baked consultation right here