HELPING BUILDERS OF AMAZING GAMES SINCE 2008
NAZIH
FARES
Hey! Bonjour! Hola! Hala wallah!
Welcome to the Cabinet du Savoir Ludique of Nazih Fares, a solo-run consultancy built for game creators who care. Driven by his passion for the gaming industry, Nazih's consultancy will help your brand be seen in the wild consumer jungle in the best way possible.
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An accomplished, award-winning gaming professional with more than 16 years of experience in the videogame industry, Nazih Fares has worked in development, production, public relations, localization, marketing and esports for over 14 different gaming publishers and more than 90 global brands.
His other industry work includes being a member of the Board of Directors of the IGDA, the Vice Chair of the IGDA Game Credits SIG, as well as an advisor and public speaker at numerous conferences including Game Quality Forum, Indieway, Next World Forum, Game Connection, GDC, and more.
On this site, you will find a collection of his work during his time at The 4 Winds Entertainment, Activision, Blizzard and many other companies, ranging from PR to content creation, white-label campaigns, and more.
Clients
All the brands I worked for and with
105
Clients
All the brands I worked for and with
105
Clients
All the brands I worked for and with
105
Awards
Total number of industry awards
22
Awards
Total number of industry awards
22
Awards
Total number of industry awards
22
Credits in games
Credited and shipped over
62
Credits in games
Credited and shipped over
62
Credits in games
Credited and shipped over
62
Esports & Events
Number of produced live & broadcast events
90
Esports & Events
Number of produced live & broadcast events
90
Esports & Events
Number of produced live & broadcast events
90
Public speaking
Number of conferences & live panels
22
Public speaking
Number of conferences & live panels
22
Public speaking
Number of conferences & live panels
22
PREVIOUSLY WORKED FOR AND WITH
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Publishing Producer
The 4 Winds Entertainment
2023 – Present
Collaborate with developers to create milestone schedules, track deliverables, manage risk, oversee post-launch support, and handle first-party submissions. Successfully released three games including HAWKED, Neoduel, and Mini City Mayhem with three more planned.
Publishing Producer
The 4 Winds Entertainment
2023 – Present
Collaborate with developers to create milestone schedules, track deliverables, manage risk, oversee post-launch support, and handle first-party submissions. Successfully released three games including HAWKED, Neoduel, and Mini City Mayhem with three more planned.
Publishing Producer
The 4 Winds Entertainment
2023 – Present
Collaborate with developers to create milestone schedules, track deliverables, manage risk, oversee post-launch support, and handle first-party submissions. Successfully released three games including HAWKED, Neoduel, and Mini City Mayhem with three more planned.
Communications Manager
Activision Blizzard
2018 — 2021
Led consumer and corporate communications for Blizzard Entertainment and Activision in RIMEA, managing social media, PR, localization, and game approvals. Launched 23+ titles across Overwatch, World of Warcraft, and Call of Duty.
Communications Manager
Activision Blizzard
2018 — 2021
Led consumer and corporate communications for Blizzard Entertainment and Activision in RIMEA, managing social media, PR, localization, and game approvals. Launched 23+ titles across Overwatch, World of Warcraft, and Call of Duty.
Communications Manager
Activision Blizzard
2018 — 2021
Led consumer and corporate communications for Blizzard Entertainment and Activision in RIMEA, managing social media, PR, localization, and game approvals. Launched 23+ titles across Overwatch, World of Warcraft, and Call of Duty.
Head of Communications & Localization
The 4 Winds Entertainment
2021 — 2023
As Head of Communications & Localization at T4W, I led strategic PR, managed communications teams, coordinated with international partners, ensured brand consistency in translations, and successfully launched 5 games, including World War 3.
Head of Communications & Localization
The 4 Winds Entertainment
2021 — 2023
As Head of Communications & Localization at T4W, I led strategic PR, managed communications teams, coordinated with international partners, ensured brand consistency in translations, and successfully launched 5 games, including World War 3.
Head of Communications & Localization
The 4 Winds Entertainment
2021 — 2023
As Head of Communications & Localization at T4W, I led strategic PR, managed communications teams, coordinated with international partners, ensured brand consistency in translations, and successfully launched 5 games, including World War 3.
Head of Marketing and PR
Power League Gaming
2014 — 2018
Managed marketing and PR for major publishers, brands, and eSports in MENA. Led content strategy, media relations, and sponsorships, overseeing a 10M AED budget and partnerships with Coca-Cola, Red Bull, McDonald’s, Intel, and more.
Head of Marketing and PR
Power League Gaming
2014 — 2018
Managed marketing and PR for major publishers, brands, and eSports in MENA. Led content strategy, media relations, and sponsorships, overseeing a 10M AED budget and partnerships with Coca-Cola, Red Bull, McDonald’s, Intel, and more.
Head of Marketing and PR
Power League Gaming
2014 — 2018
Managed marketing and PR for major publishers, brands, and eSports in MENA. Led content strategy, media relations, and sponsorships, overseeing a 10M AED budget and partnerships with Coca-Cola, Red Bull, McDonald’s, Intel, and more.
Creative and Communications Manager
Nasr Esports
2016 – 2018
Co-founded Nasr Esports, shaping its name, brand, and creative strategy. Led communications, media relations, and content execution, driving short- and long-term growth with the leadership team.
Creative and Communications Manager
Nasr Esports
2016 – 2018
Co-founded Nasr Esports, shaping its name, brand, and creative strategy. Led communications, media relations, and content execution, driving short- and long-term growth with the leadership team.
Creative and Communications Manager
Nasr Esports
2016 – 2018
Co-founded Nasr Esports, shaping its name, brand, and creative strategy. Led communications, media relations, and content execution, driving short- and long-term growth with the leadership team.
PR & Social Media Executive
Pluto Games
2012 - 2014
Led PR and social media strategy for Pluto Games across MENA, managing more than 12 gaming brands. Drove localization, media partnerships, and major game launches, including Halo 4, The Witcher 3, and Metal Gear Solid V.
PR & Social Media Executive
Pluto Games
2012 - 2014
Led PR and social media strategy for Pluto Games across MENA, managing more than 12 gaming brands. Drove localization, media partnerships, and major game launches, including Halo 4, The Witcher 3, and Metal Gear Solid V.
PR & Social Media Executive
Pluto Games
2012 - 2014
Led PR and social media strategy for Pluto Games across MENA, managing more than 12 gaming brands. Drove localization, media partnerships, and major game launches, including Halo 4, The Witcher 3, and Metal Gear Solid V.
PUBLIC APPEARENCES AND IN THE PRESS
Director At Large
International Game Developers Association (IGDA®)
2023 – Present
Serving as Director at Large on IGDA’s board, guiding strategy, advocacy, and long-term planning to support the global game development community.
Director At Large
International Game Developers Association (IGDA®)
2023 – Present
Serving as Director at Large on IGDA’s board, guiding strategy, advocacy, and long-term planning to support the global game development community.
Director At Large
International Game Developers Association (IGDA®)
2023 – Present
Serving as Director at Large on IGDA’s board, guiding strategy, advocacy, and long-term planning to support the global game development community.
Chairperson of the Board
Game Quality Forum Global
2022 — Present
Part of the advisory board for the 2023, 2024 edition of the Game Quality Forum Global, the only event to bring together QA, Localisation and Player Community professionals in one unique forum
Chairperson of the Board
Game Quality Forum Global
2022 — Present
Part of the advisory board for the 2023, 2024 edition of the Game Quality Forum Global, the only event to bring together QA, Localisation and Player Community professionals in one unique forum
Chairperson of the Board
Game Quality Forum Global
2022 — Present
Part of the advisory board for the 2023, 2024 edition of the Game Quality Forum Global, the only event to bring together QA, Localisation and Player Community professionals in one unique forum
Independent Consultant
Ofcom
2024 - Present
Part of the advisory team on Ofcom's new tool for UK’s Online Safety Act self regulation tool for media companies, bringing my expertise in game regulations to the tool.
Independent Consultant
Ofcom
2024 - Present
Part of the advisory team on Ofcom's new tool for UK’s Online Safety Act self regulation tool for media companies, bringing my expertise in game regulations to the tool.
Independent Consultant
Ofcom
2024 - Present
Part of the advisory team on Ofcom's new tool for UK’s Online Safety Act self regulation tool for media companies, bringing my expertise in game regulations to the tool.
Vice Chair
IGDA Game Credits Special Interest Group
2022 — Present
Member and Vice Chair of IGDA’s Game Credits SIG, advocating for crediting reforms that enhance diversity, industry best practices, and career recognition in game development.
Vice Chair
IGDA Game Credits Special Interest Group
2022 — Present
Member and Vice Chair of IGDA’s Game Credits SIG, advocating for crediting reforms that enhance diversity, industry best practices, and career recognition in game development.
Vice Chair
IGDA Game Credits Special Interest Group
2022 — Present
Member and Vice Chair of IGDA’s Game Credits SIG, advocating for crediting reforms that enhance diversity, industry best practices, and career recognition in game development.
CREATIVE
CULTURAL SPECIALIST
NARRATIVE DESIGN
POLYGLOT
CREATIVE
CULTURAL SPECIALIST
NARRATIVE DESIGN
POLYGLOT
Bachelor in Fine Arts
Lebanese University - Faculty of Fine Arts
2005 — 2012
Specialized in traditional art including oil painting medium and art history.
Bachelor in Fine Arts
Lebanese University - Faculty of Fine Arts
2005 — 2012
Specialized in traditional art including oil painting medium and art history.
Bachelor in Fine Arts
Lebanese University - Faculty of Fine Arts
2005 — 2012
Specialized in traditional art including oil painting medium and art history.
French Baccalaureate
Lycée Français Alphonse De Lamartine
1997 — 2003
Specialized in Economics based French Baccalaureate Curriculum
French Baccalaureate
Lycée Français Alphonse De Lamartine
1997 — 2003
Specialized in Economics based French Baccalaureate Curriculum
French Baccalaureate
Lycée Français Alphonse De Lamartine
1997 — 2003
Specialized in Economics based French Baccalaureate Curriculum
Want some insight into the gaming industry? Curious about localization or culturalization? Or maybe you're just up for a friendly chat? You can book a time with me through my appointment site (just click that nice, shiny call button on the right) or drop me a message via contactme@nazihfares.com. Alternatively, you can find me on Bluesky or LinkedIn!
Want some insight on the gaming industry? How about localization and culturalization for the emerging market? Or maybe just a friendly chat? Then drop me a mail via contactme@nazihfares.com, or alternatively you can find me on Bluesky.
Or grab freshly baked consultation right here
Or grab freshly baked consultation right here
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