Hello!
I’m Nazih Fares
An accomplished, award-winning gaming professional with more than 16 years of experience in the videogame industry, Nazih Fares has worked in development, production, public relations, localization, marketing and esports for over 14 different gaming publishers and more than 90 global brands. His other industry work includes being a member of the Board of Director of the IGDA, the Vice Chair of the IGDA Game Credits SIG, as well as advisors and public speaker on numerous conferences including Game Quality Forum, Indieway, Next World Forum, Game Connection, GDC and more.
On this site you will find a collection of my work during my time at The 4 Winds Entertainment, Activision, Blizzard, PLG, and many other companies… Ranging from PR to Content Creation, White-Label Campaigns and more.
About Me
Your friendly neighborhood game dev.
I’m the kind of person that truly believes in the motto “if you want to build a brand, you got to be the brand”. I’m driven by passion for work in the entertainment and technology industry, and will help your brand be seen in the wild consumer jungle in the best way possible.
NAME: Nazih Fares
CITY: Perpignan, France
BIRTHDAY: 06/11/1986
INTEREST: Videogames, Arts, Cinematography, Culture
EMAIL: contactme@nazihfares.com
WEBSITE: www.nazihfares.com
Portfolio
Highlights of my recent projects and campaigns
Experience
Over the past few years I’ve worked in some interesting companies that helped me become who I am today. Here’s my employers from the past 10 years, including my most recent role at Blizzard Entertainment
2021 – Present
2021 – Present
2023 – Present
Appointed as a new member of the board of director for the IGDA, playing a crucial role in guiding the IGDA’s strategic direction over the coming years. The International Game Developers Association (IGDA) is the world’s largest nonprofit membership organization serving all individuals who create games. Member of the IGDA Game Credit Special Interest Group to work on modern reforms that promote diversity, best practices for how credits are attributed, and how this affects career and awards chances in the industry. More details on the official IGDA staff and board page
2020 – Present
The International Game Developers Association (IGDA) is the world’s largest nonprofit membership organization serving all individuals who create games. Member of the IGDA Game Credit Special Interest Group to work on modern reforms that promote diversity, best practices for how credits are attributed, and how this affects career and awards chances in the industry. More details on the official IGDA Game Credits SIG page
2022 – Present
Part of the advisory board for the 2023 edition of the Game Quality Forum Global, the only event to bring together QA, Localisation and Player Community professionals in one unique forum
2018 – 2021
Responsible for driving the consumer and corporate communications strategy across the developing region for Blizzard Entertainment as well as Activision, specifically for the RIMEA territory (Russia & CIS Countries, India, Middle East, and Africa), working closely with regional publishing leaders, global publishing, and the franchise development team to support franchises priorities and goals. This includes social media, owned media communication, PR and community management with around 12 internal and outsourced reports.
Responsible for localization efforts in Arabic and Turkish (with my direct report) for Blizzard Entertainment products for in-game and out-of-game content such as marketing, paid media, owned media and other public-facing messaging. This also includes relationships with local rating board in getting games approved for distribution in the RIMEA region.
2014 – 2018
Manage the Marketing and Public Relations activity in regards to publishers such as Activision Blizzard, Warner Bros, Ubisoft, EA Sports and 12 more. Delivering monthly Marketing and PR activities in multiple channels offline and in digital.
– Third Party Brands management: Contracted deliverables for third party brand partners Coca-Cola, Red Bull, Pepsi, Chevrolet, Ford, Nvidia, Adidas, McDonalds, Asus, Kingston HyperX, Samsung, Nokia, AMD, Intel and Burger King. Liaising with agency representatives and suppliers to ensure deliverables are achieved, brand guardianship, IP and guidelines are adhered to.
– Content management: Exclusive partnership with broadcast channel, working alongside Community Manager, Director and Production Team. Lead creative director for content produced in English and Arabic, highlighting studio and broadcast activity in 5 languages. Develop proposition for 3 unique innovative streaming platforms, launching exclusively with key partners.
– eSports: Supporting US, European and Korean partners, achieving targeted objectives for 2014 and 2015 each quarter with integration of white label events and first party activity for 4 new sports platforms across the MENA region.
– Teams: Handle team PR and hospitality at live events for international team and clans. Arrange press visits and timings, monitoring and auditing the related press activity and recommending actions where necessary to either amplify or take action to remove activity.
– Media: Oversee and coordinate press interviews and exclusives with all major networks print and online media, as well as TV such as OSN, MBC and Al Jazira.
– Budget: Manage a joint responsibility for a budget of 10 million AED portfolio of activity directly and indirectly split across multiple channels. Making recommendations quarterly on appropriate
use of this budget.
– Brand / Design: Along with Partnership Director set objectives for the Brand and Design team in London.
2016 – 2018
Part of the founding leadership team of the esports organization, including the naming, and supported the creative and communications strategy and execution of all content for Nasr Esports.
Alongside other leadership members, we established how the brand shows off its values, directs cross-disciplinary development and execution of short term and long-term creative strategies. This expanded role also oversees all communications efforts, including media relations, original content, social media and more.
2012 – 2014
Pluto Games was the largest distributor of digital gaming hardware, software and related products across the MENA region.
My job consisted of handling Madcatz, Xbox, Bethesda, 505 Games, NCSoft, Capcom, Konami, Disney Interactive, Tecmo Koei and numerous other publisher’s acting PR strategies for the Middle East region, social media strategy for these companies as well as Pluto Games corporate for the region.
Sometimes, all you need to show off is some key metrics from your career, and I think those are more than enough.
Facts
Core Skills
Other skills that might interest you
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Lebanese University - Faculty of Fine Arts and Architecture 2005-2011
Bachelor in Fine Arts - Fine and Studio Arts2011 -
Saint Joseph University of Beirut 2004-2005
Bachelor of Business Administration (B.B.A.) - Business, Management, Marketing, and Related Support Services (Incomplete)2005 -
Lycée Français Alphonse De Lamartine 1997-2003
Specialized in Economics based French Baccalaureate Curriculum2003
Education
Contact Me
I’m eager to hear from you!
Want some insight on the gaming industry? How about localization and culturalization for the emerging market? Or maybe just a friendly chat? Then drop me a mail via contactme@nazihfares.com, or alternatively you can find me on Bluesky or on Twitter.